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Frenship ISD Announces New Director of Communications and Community Engagement

A proven leader in the communications field, Taylor brings 12 years of professional experience and a wealth of knowledge to Frenship’s Communications Department.

In her new role as director, Taylor will continue to build relationships and facilitate the flow of information between Frenship, local media partners, and Frenship families. Taylor will also serve the Frenship Foundation for Leadership, a non-profit organization dedicated to enriching education through student scholarships and teacher grants.

“Since 2019, she has been a great addition to our District, and we are confident she is the best fit to take on this new leadership role,” said Dr. Michelle McCord, Frenship ISD Superintendent. “As Frenship continues to grow, her experience, knowledge, and skill sets will be a benefit to the Communications Department and helping us better serve our Frenship families.”

Taylor began her communications career as a broadcast journalist here in the Hub City covering stories across the South Plains. She later moved to central Texas where she worked as the Military Matters reporter for a local news station in the Waco, Temple, and Killeen area.

taylor covering a story on fort hoodDuring her time there, she spent a week embedded with soldiers in the Mojave Desert at the National Training Center and traveled overseas twice to cover Fort Hood soldiers serving in South Korea. Working closely with the military, she had the opportunity to cover a wide range of stories including soldiers training for deployments, wounded warriors on their road to recovery, and telling the stories of World War II Veterans.

As a reporter, Taylor won various awards including a Lone Star Emmy and National Edward R. Murrow for a feature story on a memorial honoring the victims of the 2009 shooting on Fort Hood.  (Click here to watch the story).

Prior to joining Frenship, Taylor spent nearly three years as the Public Information Officer for the Lubbock Police Department. During her time at LPD, she helped expand the communication efforts focused on building community relationships. She also served at the Emergency Operations Center, assisted with the Lubbock Law Enforcement Citizens Academy, and various committees such as the Back the Badges Blood Drive.

“I have had the honor of telling the stories of our military men and women, of serving our Lubbock police officers, and now I get to continue working for another group of servants – educators,” said Taylor. “I am excited to serve our District in this new capacity. I will continue the momentum from our past directors and will look for innovative ways to engage with our Frenship families and keep our community informed.”

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